In April 2022, Verbe was born. The idea at the time was simple: to create women’s activewear that felt as good as it looked — pieces designed for movement, but made for life beyond the workout too. That was Verbe Activ. 

But Verbe was never meant to stand still. Over time, our idea of what “active living” meant began to evolve. We realised that living well is not defined by one category, one sport or one product. It is the shoes you run in, the racket you play with, the wearable that tracks your progress, the coffee you make before the day starts, the fragrance you reach for before leaving home, the sunglasses you take everywhere, and the products you choose for your home. It is all the things that make your routine easier, better and more enjoyable. 

That realisation changed Verbe. What began as a women’s activewear label has grown into a destination built around the way people actually live. Today, Verbe brings together performance, sport, fashion, wellness, technology, fragrance, coffee and home in one place. You will find brands such as On, HOKA, adidas, WHOOP, Oakley and Birkenstock alongside JURA, Dyson, Smeg, premium fragrance and, of course, the brand that started it all — Verbe Activ. 

The categories may be different, but the thinking behind them remains the same. We look for products that are beautifully made, genuinely useful, exciting to own and capable of becoming part of your everyday life. We do not believe lifestyle fits neatly into categories. Someone buying running shoes might also be looking for a new fragrance. Someone playing padel might care just as much about great coffee. Someone focused on performance might also appreciate good design, better technology and a beautiful home. 

That is the world Verbe is building. Not simply a sports store. Not simply a fashion store. Not simply a home or technology store. Something broader — a place for the things you train in, travel with, wear, use, enjoy and live with. 

Four years ago, we started with activewear. Today, we are building a different kind of destination. And we are only getting started.

This is Verbe. For the way you move. The way you live. And everything in between.