Some brands are part of a store.
Others help define it.
For Verbe, On is that brand.
From the beginning of our journey into performance footwear, On has become one of the names most closely associated with Verbe — a brand our customers return to, ask for by name and often discover once, only to come back for another pair.
That makes this more than simply another collection on our site.
On is one of Verbe’s flagship brands.
From the Swiss Alps to the World
On was founded in Switzerland in 2010 by former professional athlete Olivier Bernhard, together with David Allemann and Caspar Coppetti.
The idea was simple: create a running sensation that felt different.
That thinking led to CloudTec®, the distinctive cushioning system that would become instantly recognisable beneath On shoes. The concept was built around soft landings followed by a firmer, more responsive take-off — giving On footwear a feel that quickly separated it from traditional running shoes.
From those early beginnings in Zurich, On has grown into a global performance brand worn by runners, athletes and everyday customers around the world.
But what makes On special is that it has never felt like a brand made only for the starting line.
Performance That Became a Lifestyle
The Cloud changed the way people looked at performance footwear.
Suddenly, a technical shoe could work just as naturally on a morning run as it could at the airport, in the office or over an entire day on your feet.
That crossover has become one of On’s greatest strengths.
Models such as the Cloud 6, Cloudmonster, Cloudsurfer, Cloudrunner and Cloudtilt each offer something different, but they share the design language and comfort that have made On so recognisable.
For serious runners, there are shoes engineered around training, speed and distance.
For everyday wear, there are lightweight options designed around comfort and versatility.
And beyond footwear, On has expanded into apparel and performance clothing, creating a much broader world around movement.
Why On Means More to Verbe
There are plenty of great brands on Verbe, but our relationship with On has always felt particularly important.
On represents what we want Verbe to stand for: great products, thoughtful design, innovation and a customer experience that feels premium without becoming inaccessible.
It also represents where Verbe has come from.
As our range has expanded into wellness, home, technology, coffee and lifestyle, On has remained at the heart of our performance offering. It is a brand that helped shape the direction of Verbe and continues to be one of the collections we invest most heavily in.
That is why we do not approach On as something we simply “stock”.
We want Verbe to be a genuine destination for the brand.
From core favourites and new releases to men’s and women’s footwear, apparel and different colourways, our goal is to offer customers real choice when they shop On.
The Pair You Keep Reaching For
The best products have a way of becoming part of your routine.
They stop being the shoes you bought for a specific purpose and simply become the shoes you reach for.
For some people, that means the pair they run in every morning.
For others, it is the shoe they travel in, work in, walk in or wear every weekend.
That is where On has managed to build something bigger than performance specifications.
It has created products people actually want to live in.
And once you find the On model that works for you, it is easy to understand why the brand has developed such a loyal following.
On at Verbe
For us, On is not a passing trend and it is not simply another logo on the website.
It is part of the Verbe story.
As Verbe continues to grow, introduce new categories and bring more of the world’s leading brands to South Africa, On will remain one of the brands at the centre of what we do.
Whether you're chasing a faster time, walking further, travelling more or simply looking for an exceptionally good everyday shoe, there is an On built for the way you move.
Run On. Walk On. Travel On. Live On.
Discover the world of On at Verbe.co.za.
